• Joico Joifull Volumizing Conditioner Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Helps strengthen and nourish hair. Leaves strands tangle-free. When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system. Directions: Apply a small amount to clean, damp hair. Leave in just 1-2 minutes and rinse. Avoid applying to root area if hair is very fine. Format: 250ml
  • Joico Joifull Volumizing Shampoo Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Rich lather gently yet thoroughly cleanses hair. Adds instant, lightweight body. Directions: Apply to wet hair. Lather. Rinse well. Format: 300ml
  • Joico Blonde Life Brilliant Tone Violet Smoothing Foam Instantly tones blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair. Adds luxurious bounce, swing, and movement with a natural, lightweight feel. Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before. Directions: Shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual.  Format: 200ml
  • Joico Blonde Life Violet Conditioner Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Provides incredible slip and detangling Directions: Apply to clean, damp hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week. Format: 250ml
  • Joico Blonde Life Violet Shampoo Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Rich lather gently cleanses hair. Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones. Format: 300ml
  • Out of stock
    Joico Blonde Life Brilliant Glow Brightening Oil Makes blonde hair appear brighter than ever. Shine is magnified for extraordinary illumination. Won't stain even the palest shades of blonde. Smoothing ingredients fight frizz. Hair feels instantly silky and soft to the touch. Exotic oils hydrate hair with nourishing moisture. Provides 87% less combing breakage on clean, damaged hair. Directions:  Apply 1-2 pumps to dry or damp hair. Work through and style as usual. Format: 100ml

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