• Joico Blonde Life Brilliant Tone Violet Smoothing Foam Instantly tones blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair. Adds luxurious bounce, swing, and movement with a natural, lightweight feel. Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before. Directions: Shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual.  Format: 200ml
  • SDL Cristalli Di Seta Two-phase smoothing serum for all hair types: the final touch for an extremely velvety and lightweight hair fiber, just like silk. How to use: Shake before use, then dispense a few drops onto your hands and apply on damp or dry hair. Format: Glass + Case 50ml
  • Joico Beach Shake Quick-drying, natural satin finish. Coconut and Sunflower Seed Oils combine with Bee's Wax for nourishing hydration and shine. Creates totally touchable hair with an undone look. Perfect for medium-to-thick hair types. Easy-to-spray application. Heady tropical fragrance Directions: Holding product six inches from dry hair, spray lightly, lifting layers and letting them fall through the mist to carve out satiny separation. Avoid the root area and allow to air dry or use a diffuser for faster styling. (May also be used on damp hair for a softer finish.)  Format: 250ml
  • This mint cooling shampoo deeply cleanses to combat oily roots and remove product build-up, soothes irritation and refreshes lengths and ends.
  • Shampoo for dry hair that offers silky smoothness, easy management and shine
  • Out of stock
    Shampoo that gently cleanses and strengthens the hair, protecting the color and giving an incomparable shine.
  • SDL Gentle Exfoliating Scrub Exfoliating scrub for scalp suffering from dandruff: gently purifies the scalp. How to use: Apply to dry scalp. Massage gently. Add a little water and massage until it turns into foam. Rinse thoroughly. Format: 150ml
  • Joico Joifull Volumizing Styler Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Easily add lasting lift and body without leaving hair stiff and crunchy. Long-lasting humidity protection. Protects from thermal damage for up to 450°F. Directions: Apply 1-2 pumps into hands. Work evenly throughout hair and blow-dry to activate fullness and lift with staying power. Format: 100ml
  • Joico Defy Damage Protective Shampoo FREE OF SLS/SLES SULFATES. LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING Decadently rich lather for a luxurious cleansing experience. Gently sloughs away dirt and debris without roughing up the hair cuticle Directions: Apply to wet hair. Lather, then rinse thorough. Format: 300ml
  • Joico Defy Damage Protective Conditioner Helps prevent and protects from daily damage. Boosts vital moisture. Instantly detangles. Leaves hair soft, shiny, and healthy. Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly. Format: 250ml
  • SDL Cristalli Liquid Instant brightening serum for all hair types: the final touch for a protected and radiant hair fiber. How to use: Dispense a few drops onto your hands and apply on either damp or dry hair. Style as desired without rinsing. Format: Glass + Case 16ml / 30ml / 50ml
  • Joico Joifull Volumizing Conditioner Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Helps strengthen and nourish hair. Leaves strands tangle-free. When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system. Directions: Apply a small amount to clean, damp hair. Leave in just 1-2 minutes and rinse. Avoid applying to root area if hair is very fine. Format: 250ml
  • Joico Joifull Volumizing Shampoo Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Rich lather gently yet thoroughly cleanses hair. Adds instant, lightweight body. Directions: Apply to wet hair. Lather. Rinse well. Format: 300ml
  • Joico Blonde Life Violet Conditioner Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Provides incredible slip and detangling Directions: Apply to clean, damp hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week. Format: 250ml
  • Joico Blonde Life Violet Shampoo Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Rich lather gently cleanses hair. Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones. Format: 300ml
  • Out of stock
    Joico Moisture Recovery Conditioner Easily detangles dry hair. Reduces breakage by up to 55%. Deeply nourishes dry-to-extremely dry hair. Adds softness, smoothness, and shine Directions: Apply to clean, damp hair. Leave in for 1 to 2 minutes. Rinse.  Format: 300ml

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