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Joico Joifull Volumizing Conditioner Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Helps strengthen and nourish hair. Leaves strands tangle-free. When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system. Directions: Apply a small amount to clean, damp hair. Leave in just 1-2 minutes and rinse. Avoid applying to root area if hair is very fine. Format: 250ml -
Joico Joifull Volumizing Shampoo Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Rich lather gently yet thoroughly cleanses hair. Adds instant, lightweight body. Directions: Apply to wet hair. Lather. Rinse well. Format: 300ml -
Joico Blonde Life Brilliant Tone Violet Smoothing Foam Instantly tones blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair. Adds luxurious bounce, swing, and movement with a natural, lightweight feel. Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before. Directions: Shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual. Format: 200ml -
Joico Blonde Life Violet Conditioner Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Provides incredible slip and detangling Directions: Apply to clean, damp hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week. Format: 250ml -
Joico Blonde Life Violet Shampoo Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Rich lather gently cleanses hair. Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones. Format: 300ml -
Out of stock
Joico Blonde Life Brilliant Glow Brightening Oil Makes blonde hair appear brighter than ever. Shine is magnified for extraordinary illumination. Won't stain even the palest shades of blonde. Smoothing ingredients fight frizz. Hair feels instantly silky and soft to the touch. Exotic oils hydrate hair with nourishing moisture. Provides 87% less combing breakage on clean, damaged hair. Directions: Apply 1-2 pumps to dry or damp hair. Work through and style as usual. Format: 100ml -
Joico Blonde Life Brightening Masque Instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright. Neutralizes chlorine and removes trace minerals to detox hair. Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. Format: 150ml -
Joico Blonde Life Brightening Conditioner Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight. Instantly detangles. Keeps hair polished and bright. Directions: Apply to freshly washed, damp hair. Allow to absorb for one to two minutes. Rinse. Format: 250ml -
Joico Blonde Life Brightening Shampoo Gently cleanses with rich lather. Free of SLE/SLES Sulfates. Added softness and smoothness. Keeps blondes bright. Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary. Format: 300ml -
Joico Defy Damage Protective Shield Instant, daily protection from damaging heat, UV and environmental exposure. Makes hair 4X more resistant to breakage during heat styling. Against combing breakage on clean, damaged hair. Protects against color fade. Leaves hair soft, shiny and looking-healthy. Directions: Apply small amount to damp hair prior to blow-drying and style as usual. Format: 100ml -
Joico Defy Damage Protective Masque Helps to rebuild broken hair bonds. Deeply replenishes hair without weighing it down. See results after the very first use. Proactively builds hair’s resistance to damage. Leaves hair soft, shiny and healthy-looking. Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Format: 150ml -
Joico Defy Damage Protective Conditioner Helps prevent and protects from daily damage. Boosts vital moisture. Instantly detangles. Leaves hair soft, shiny, and healthy. Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly. Format: 250ml -
Joico Defy Damage Protective Shampoo FREE OF SLS/SLES SULFATES. LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING Decadently rich lather for a luxurious cleansing experience. Gently sloughs away dirt and debris without roughing up the hair cuticle Directions: Apply to wet hair. Lather, then rinse thorough. Format: 300ml -
Re-hydrate and repair your hair with the Olaplex No.5 Bond Maintenance Conditioner. Frequent colouring, bleaching, chemical treatments and heat styling can leave your hair feeling brittle, dry and prone to breakage, this restorative conditioner boasts Olaplex patented technology that finds and re-links broken disulphide bonds in the hair, repairing damage while strengthening the hair structure. -
Frequent colouring, bleaching, chemical treatments and heat styling can leave your hair feeling brittle, dry and prone to breakage. The Olaplex No.4 Bond Maintenance Shampoo boasts Olaplex patented technology that finds and re-links broken disulphide bonds in the hair, repairing damage while strengthening the hair structure. -
Treat your hair to the feeling of youth with our nourishing YOUNG.AGAIN RINSE. -
A nurturing and restorative at-home treatment MASQUE from our REJUVENATE regimen. -
An invigorating daily shampoo, bursting with revitalising freshness.