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Joico Blonde Life Brilliant Tone Violet Smoothing Foam Instantly tones blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair. Adds luxurious bounce, swing, and movement with a natural, lightweight feel. Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before. Directions: Shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual. Format: 200ml -
Joico Blonde Life Violet Conditioner Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Provides incredible slip and detangling Directions: Apply to clean, damp hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week. Format: 250ml -
Joico Blonde Life Violet Shampoo Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Rich lather gently cleanses hair. Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones. Format: 300ml -
Joico Defy Damage Protective Conditioner Helps prevent and protects from daily damage. Boosts vital moisture. Instantly detangles. Leaves hair soft, shiny, and healthy. Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly. Format: 250ml -
Joico Defy Damage Protective Masque Helps to rebuild broken hair bonds. Deeply replenishes hair without weighing it down. See results after the very first use. Proactively builds hair’s resistance to damage. Leaves hair soft, shiny and healthy-looking. Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Format: 150ml -
Joico Defy Damage Protective Shampoo FREE OF SLS/SLES SULFATES. LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING Decadently rich lather for a luxurious cleansing experience. Gently sloughs away dirt and debris without roughing up the hair cuticle Directions: Apply to wet hair. Lather, then rinse thorough. Format: 300ml -
Joico Defy Damage Protective Shield Instant, daily protection from damaging heat, UV and environmental exposure. Makes hair 4X more resistant to breakage during heat styling. Against combing breakage on clean, damaged hair. Protects against color fade. Leaves hair soft, shiny and looking-healthy. Directions: Apply small amount to damp hair prior to blow-drying and style as usual. Format: 100ml -
Joico Joifull Volumizing Conditioner Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Helps strengthen and nourish hair. Leaves strands tangle-free. When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system. Directions: Apply a small amount to clean, damp hair. Leave in just 1-2 minutes and rinse. Avoid applying to root area if hair is very fine. Format: 250ml -
Joico Joifull Volumizing Shampoo Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Rich lather gently yet thoroughly cleanses hair. Adds instant, lightweight body. Directions: Apply to wet hair. Lather. Rinse well. Format: 300ml
