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Joico Blonde Life Violet Conditioner Instantly cool brassy tones and brighten cool blonde hair. Help maintain healthy-looking hair with brilliant shine. Nourish and protect fragile blonde hair. Provides incredible slip and detangling Directions: Apply to clean, damp hair. Leave in 1–3 minutes. Rinse. Use 2-3 times per week. Format: 250ml -
Joico Blonde Life Brilliant Tone Violet Smoothing Foam Instantly tones blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair. Adds luxurious bounce, swing, and movement with a natural, lightweight feel. Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before. Directions: Shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual. Format: 200ml -
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Joico Blonde Life Brilliant Glow Brightening Oil Makes blonde hair appear brighter than ever. Shine is magnified for extraordinary illumination. Won't stain even the palest shades of blonde. Smoothing ingredients fight frizz. Hair feels instantly silky and soft to the touch. Exotic oils hydrate hair with nourishing moisture. Provides 87% less combing breakage on clean, damaged hair. Directions: Apply 1-2 pumps to dry or damp hair. Work through and style as usual. Format: 100ml -
Joico Blonde Life Brightening Shampoo Gently cleanses with rich lather. Free of SLE/SLES Sulfates. Added softness and smoothness. Keeps blondes bright. Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary. Format: 300ml -
Joico Blonde Life Brightening Masque Instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright. Neutralizes chlorine and removes trace minerals to detox hair. Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. Format: 150ml -
Joico Blonde Life Brightening Conditioner Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight. Instantly detangles. Keeps hair polished and bright. Directions: Apply to freshly washed, damp hair. Allow to absorb for one to two minutes. Rinse. Format: 250ml