• Joico Blonde Life Brightening Shampoo Gently cleanses with rich lather. Free of SLE/SLES Sulfates. Added softness and smoothness. Keeps blondes bright. Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary. Format: 300ml
  • Joico Blonde Life Brightening Conditioner Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight. Instantly detangles. Keeps hair polished and bright. Directions: Apply to freshly washed, damp hair. Allow to absorb for one to two minutes. Rinse. Format: 250ml
  • SDL Reparative Mask Restructuring mask for damaged hair: intensive conditioning treatment to reconstruct the hair fiber deep down. When used regularly, it progressively increases the hair’s resistance to breakage. How to use: After shampooing, apply 1 or 2 dollops of product on lengths and ends. Leave on the hair for 5 minutes. Rinse thoroughly. Format: Jar 200ml
  • SDL Nutritive Mask Nourishing mask for dry hair: intensive anti-dryness treatment that moisturizes, nourishes and strengthens the hair fiber, making hair soft, shiny and easy to comb. How to use: After shampooing, apply 1 or 2 dollops of product on lengths and ends. Leave on the hair for 5 minutes. Rinse thoroughly. Format: Jar 200ml
  • SDL Illuminating Mask Illuminating mask for normal hair: intensive conditioning treatment, promotes cuticle cohesion for extreme shine, making your hair soft and silky. How to use: After shampooing, apply 1 or 2 dollops of product on lengths and ends. Leave on the hair for 5 minutes. Rinse thoroughly. Format: Jar 200ml
  • SDL Extraordinary All in one Fluid Multi action leave-in fluid for normal hair: 1. gives extreme, instant shine. 2. detangles the hair. 3. helps to protect against UV rays. 4. designed to protect the cosmetic color. 5. prevents the formation of split ends. 6. controls frizz. 7. counteracts the effect of humidity. 8. seals the cuticles. 9. gives a soft and silky feel. 10. makes the hair easier to brush. How to use:Dispense 2-3 doses of product onto your hands and apply on either damp or dry hair, distributing evenly over lengths and ends. Style as desired without rinsing. Format: Bottle 125ml

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