• Joico Defy Damage Protective Conditioner Helps prevent and protects from daily damage. Boosts vital moisture. Instantly detangles. Leaves hair soft, shiny, and healthy. Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly. Format: 250ml
  • Joico Defy Damage Protective Masque Helps to rebuild broken hair bonds. Deeply replenishes hair without weighing it down. See results after the very first use. Proactively builds hair’s resistance to damage. Leaves hair soft, shiny and healthy-looking. Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Format: 150ml
  • Joico Defy Damage Protective Shampoo FREE OF SLS/SLES SULFATES. LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING Decadently rich lather for a luxurious cleansing experience. Gently sloughs away dirt and debris without roughing up the hair cuticle Directions: Apply to wet hair. Lather, then rinse thorough. Format: 300ml
  • Joico Defy Damage Protective Shield Instant, daily protection from damaging heat, UV and environmental exposure. Makes hair 4X more resistant to breakage during heat styling. Against combing breakage on clean, damaged hair. Protects against color fade. Leaves hair soft, shiny and looking-healthy. Directions: Apply small amount to damp hair prior to blow-drying and style as usual. Format: 100ml
  • Joico Blonde Life Brightening Conditioner Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight. Instantly detangles. Keeps hair polished and bright. Directions: Apply to freshly washed, damp hair. Allow to absorb for one to two minutes. Rinse. Format: 250ml
  • Joico Blonde Life Brightening Masque Instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright. Neutralizes chlorine and removes trace minerals to detox hair. Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. Format: 150ml