• Joico Blonde Life Brightening Masque Instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright. Neutralizes chlorine and removes trace minerals to detox hair. Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. Format: 150ml
  • Joico Joifull Volumizing Conditioner Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Helps strengthen and nourish hair. Leaves strands tangle-free. When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system. Directions: Apply a small amount to clean, damp hair. Leave in just 1-2 minutes and rinse. Avoid applying to root area if hair is very fine. Format: 250ml
  • Out of stock
    Joico Moisture Recovery Conditioner Easily detangles dry hair. Reduces breakage by up to 55%. Deeply nourishes dry-to-extremely dry hair. Adds softness, smoothness, and shine Directions: Apply to clean, damp hair. Leave in for 1 to 2 minutes. Rinse.  Format: 300ml
  • Joico Defy Damage Protective Shield Instant, daily protection from damaging heat, UV and environmental exposure. Makes hair 4X more resistant to breakage during heat styling. Against combing breakage on clean, damaged hair. Protects against color fade. Leaves hair soft, shiny and looking-healthy. Directions: Apply small amount to damp hair prior to blow-drying and style as usual. Format: 100ml
  • Joico Defy Damage Protective Masque Helps to rebuild broken hair bonds. Deeply replenishes hair without weighing it down. See results after the very first use. Proactively builds hair’s resistance to damage. Leaves hair soft, shiny and healthy-looking. Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Format: 150ml
  • Joico Joifull Volumizing Styler Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Easily add lasting lift and body without leaving hair stiff and crunchy. Long-lasting humidity protection. Protects from thermal damage for up to 450°F. Directions: Apply 1-2 pumps into hands. Work evenly throughout hair and blow-dry to activate fullness and lift with staying power. Format: 100ml

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