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Out of stockJoico Blonde Life Brilliant Glow Brightening Oil Makes blonde hair appear brighter than ever. Shine is magnified for extraordinary illumination. Won't stain even the palest shades of blonde. Smoothing ingredients fight frizz. Hair feels instantly silky and soft to the touch. Exotic oils hydrate hair with nourishing moisture. Provides 87% less combing breakage on clean, damaged hair. Directions: Apply 1-2 pumps to dry or damp hair. Work through and style as usual. Format: 100ml
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Joico Blonde Life Brilliant Tone Violet Smoothing Foam Instantly tones blonde hair, banishing brassiness in a single application. Maintains the beautiful brightness of cool, blonde hair. Adds luxurious bounce, swing, and movement with a natural, lightweight feel. Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before. Directions: Shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual. Format: 200ml
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Joico Beach Shake Quick-drying, natural satin finish. Coconut and Sunflower Seed Oils combine with Bee's Wax for nourishing hydration and shine. Creates totally touchable hair with an undone look. Perfect for medium-to-thick hair types. Easy-to-spray application. Heady tropical fragrance Directions: Holding product six inches from dry hair, spray lightly, lifting layers and letting them fall through the mist to carve out satiny separation. Avoid the root area and allow to air dry or use a diffuser for faster styling. (May also be used on damp hair for a softer finish.) Format: 250ml
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Joico Joifull Volumizing Shampoo Fuller, thicker, bouncier hair. 24-hour style retention. Provides long-lasting humidity protection. Instantly adds shine. Rich lather gently yet thoroughly cleanses hair. Adds instant, lightweight body. Directions: Apply to wet hair. Lather. Rinse well. Format: 300ml