• Joico Defy Damage Protective Conditioner Helps prevent and protects from daily damage. Boosts vital moisture. Instantly detangles. Leaves hair soft, shiny, and healthy. Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly. Format: 250ml
  • Joico Defy Damage Protective Masque Helps to rebuild broken hair bonds. Deeply replenishes hair without weighing it down. See results after the very first use. Proactively builds hair’s resistance to damage. Leaves hair soft, shiny and healthy-looking. Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Format: 150ml
  • Out of stock
    Joico Defy Damage Protective Shampoo FREE OF SLS/SLES SULFATES. LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING Decadently rich lather for a luxurious cleansing experience. Gently sloughs away dirt and debris without roughing up the hair cuticle Directions: Apply to wet hair. Lather, then rinse thorough. Format: 300ml
  • Joico Defy Damage Protective Shield Instant, daily protection from damaging heat, UV and environmental exposure. Makes hair 4X more resistant to breakage during heat styling. Against combing breakage on clean, damaged hair. Protects against color fade. Leaves hair soft, shiny and looking-healthy. Directions: Apply small amount to damp hair prior to blow-drying and style as usual. Format: 100ml
  • Joico Blonde Life Brightening Conditioner Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight. Instantly detangles. Keeps hair polished and bright. Directions: Apply to freshly washed, damp hair. Allow to absorb for one to two minutes. Rinse. Format: 250ml
  • Joico Blonde Life Brightening Masque Instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright. Neutralizes chlorine and removes trace minerals to detox hair. Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. Format: 150ml
  • Joico Blonde Life Brightening Shampoo Gently cleanses with rich lather. Free of SLE/SLES Sulfates. Added softness and smoothness. Keeps blondes bright. Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary. Format: 300ml
  • Joico Moisture Recovery Conditioner Easily detangles dry hair. Reduces breakage by up to 55%. Deeply nourishes dry-to-extremely dry hair. Adds softness, smoothness, and shine Directions: Apply to clean, damp hair. Leave in for 1 to 2 minutes. Rinse.  Format: 300ml
  • SDL Extraordinary All in one Fluid Multi action leave-in fluid for normal hair: 1. gives extreme, instant shine. 2. detangles the hair. 3. helps to protect against UV rays. 4. designed to protect the cosmetic color. 5. prevents the formation of split ends. 6. controls frizz. 7. counteracts the effect of humidity. 8. seals the cuticles. 9. gives a soft and silky feel. 10. makes the hair easier to brush. How to use:Dispense 2-3 doses of product onto your hands and apply on either damp or dry hair, distributing evenly over lengths and ends. Style as desired without rinsing. Format: Bottle 125ml
  • SDL Anti-Breakage Daily Fluid Anti-breakage daily restructuring fluid for damaged hair: finalizes the reconstruction process by sealing the cuticles and creates an effective protective barrier around the hair fiber. How to use: Spray the product on either damp or dry hair, then style as desired. Format: Bottle 125ml
  • SDL Balancing Low Shampoo Balancing low shampoo for scalp with excessive sebum: gently cleanses and normalizes the scalp. How to use: Distribute over damp hair and emulsify. Leave on the hair for 2-3 minutes. Rinse thoroughly. Repeat if necessary. Format: 250ml
  • SDL Cristalli Liquid Instant brightening serum for all hair types: the final touch for a protected and radiant hair fiber. How to use: Dispense a few drops onto your hands and apply on either damp or dry hair. Style as desired without rinsing. Format: Glass + Case 16ml / 30ml / 50ml
  • SDL Cristalli Spray Instant illuminating finish for all hair types: gives immediate shine to the hair. Envelopes the hair fiber in a lightweight protective film, helping to protect it from humidity. How to use: Spray evenly over dry hair. Format: Bottle 125ml
  • SDL Illuminating Conditioner Illuminating conditioner for normal hair: detangles and gives extreme shine, making the hair soft and lightweight. How to use: After shampooing, apply a small amount of product on lengths and ends. Massage and leave on hair for 1 to 3 minutes. Rinse thoroughly. Format: Tube 200ml
  • Out of stock
    SDL Illuminating Low Shampoo Illuminating, delicate shampoo for normal hair: gently cleanses and gives extreme shine, making your hair soft and silky. How to use: Distribute over damp hair and emulsify with water, massaging gently. Rinse thoroughly. Repeat the process if necessary. Format: Bottle 250ml
  • SDL Illuminating Mask Illuminating mask for normal hair: intensive conditioning treatment, promotes cuticle cohesion for extreme shine, making your hair soft and silky. How to use: After shampooing, apply 1 or 2 dollops of product on lengths and ends. Leave on the hair for 5 minutes. Rinse thoroughly. Format: Jar 200ml
  • Out of stock
    SDL Nutritive Leave in Conditioner Nourishing leave-in conditioner for dry hair: softens the hair fiber and makes it easier to control without weighing it down, for silky and radiant hair. How to use: Apply on damp hair as the last treatment step. Distribute evenly over lengths and ends, then follow by styling as desired, without rinsing. Format: Tube 200ml
  • SDL Nutritive Low Shampoo Gentle nourishing shampoo for dry hair: gently cleanses and nourishes the hair fiber, making your hair soft and shiny. How to use: Distribute over damp hair and emulsify with water, massaging gently. Rinse thoroughly. Repeat the process if necessary. Format: Bottle 250ml

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